However, the mobile user experience is no longer comprised of useful add-ons and apps, it is all-encompassing from the layout of a responsive website to the accessibility of content. A 2012 Google survey of smartphone users found that seventy-two percent of users find mobile-friendly sites to be extremely important. But what exactly makes a website “mobile-friendly?”
The content you place on your mobile website should be straightforward and precise. In fact, the same Google survey found that over one third of respondents prefer to have only “one or two clicks” for more information when using their mobile device. If your mobile visitors have to drill too far down for general information like an address or business hours, it may deter them from utilizing your services.
Our Hilton Head web design experts are constantly researching new ways to enhance the mobile user experience. Other tips to ensure you have a well-designed mobile website is to include large, “finger-friendly” buttons in your layout, use non-scrolling forms and add the option to switch to the full non-mobile site at the users discretion. The “click to call” feature is also important to mobile users because it allows them to easily contact the business if a question was not answered on the mobile site.
Have a Hilton Head web design responsive project on the horizon? Our experienced team at Robmark Interactive would love to help you get started!